The 2009-2011 Recession Survival Guide: 414 Actions Businesses Can Take to Weather the Storm and Boost Profits Review

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The 2009-2011 Recession Survival Guide: 414 Actions Businesses Can Take to Weather the Storm and Boost Profits ReviewAmerican businesses have experienced some setbacks in the past year and recovery has been slow in the making. No one knows when the downturn will bottom out and recovery will commence, but there are many ways to control costs and The 2009- 2011 Recession Survival Guide is one book designed to help managers and owners find ways to improve the bottom line. This book offers more than 400 ways to make changes for the better and most of the suggestions in this book are things that most any business can implement quickly, without much trouble.
Cutting costs is the most obvious way for any business to save money and there are plenty of cost- cutting measures in this book. Examples include setting your business' heat/air conditioning on a timer so that it shuts off during the night; negotiating longer payment terms with certain, non- critical vendors; raising prices slightly in order to improve margins; etc. These measures, and others like them, represent some simple changes that can make a difference to the bottom line with minimal effort.
Reducing costs is always the first thing businesses do when times get tough, but there are other ways to improve and this book includes a well- rounded list of other areas of your business to consider for a makeover, and that includes marketing, human resources, customer service, and others. I was pleasantly surprised when I read these sections because I assumed this was going to be reference- like guide with a listing of 414 ways for businesses to save money. Reducing costs is certainly important, but it is only part of the equation and I am glad that the author decided to include other things as well.
Speaking of the 414 Actions, this subtitle is a little misleading. When I heard this, I assumed the book was going to include 414 ways to save money, with each item sorted according to type of savings and numbered from one through four- hundred and fourteen. The book is not like that at all. In fact, I am not even sure precisely how many actions are listed and I'm not about to start counting. I am not sure what convinced the author to include this number in the title, but l will take his word for it that 414 actions really do exist.
Cost- cutting measures are a common subject of business books so this book is nothing completely new or original. However, I like the way this author approaches the subject of business improvement, particularly his lack of arrogance. Some business books offer advice, but with attitude. The authors of these books seem to think that their way is the only way that will work. This book is different. Author Michael McDermott's approach, however, is more along the lines of "have you considered trying this"? or "this approach may save your company substantially". He doesn't come out and tell you that his methods will all work and he doesn't make the common "I guarantee you success" statement anywhere in the book. His approach is like that of a friendly educator. He wants you to think about ways to improve that you may not have considered before. You may save a good deal of money and, in the process, make your business stronger in both the present and future.
Times are tough for many businesses and most need a little advice so that they can weather the current financial storm and hopefully emerge stronger than before. This book offers a large range of tips and general ideas to help companies turn the corner and get through this business recession relatively unscathed. Even if your company is performing well, there is still good advice in the pages of this book and following its advice can help any company improve.
The 2009-2011 Recession Survival Guide: 414 Actions Businesses Can Take to Weather the Storm and Boost Profits Overview

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